Christopher Bailey has been named Chief Creative and Chief Executive Officer at Burberry.

Bailey, who's been at Burberry since 2001 and has been Chief Creative Officer for the last six years, replaces Angela Ahrendts as she moves to Apple mid-2014. Bailey said he's 'profoundly moved and humbled' by his new role and added that his aim at Burberry is to 'continue to push the boundaries of design, technology and communication while never forgetting our heritage, our Britishness and our values'.